The Death of Management


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“You cannot treat a patient if he doesn’t know he is sick.”

- Bryce’s Law

INTRODUCTION

Epitaph:

“Here lies the body of ‘Management,’

Who at one time moved mountains but was put to death by

government regulations, social mores, office politics,

and general apathy. R.I.P.”

I have a good friend who was recently elevated to the job title of “Systems Manager”

at a large Fortune 500 company in the U.S. Midwest. As someone who has been in

the Information Systems field for over 30 years now, my interest was piqued and I asked

her how big of a staff she was going to manage and what kind of systems she was

going to be responsible for administrating. She told me she had no staff and her

responsibilities primarily included going to user sites and helping them setup their

laptop computers with office suites and pertinent Internet software.

This is certainly not how I have come to understand the concept of a “Systems”

person or, for that matter, a “Manager.” What she described was more of a technical

or clerical role as opposed to one of management. But I guess the times are changing.

I always viewed “management” as a people oriented function, not a mechanical

function (which is why “man” is used as part of the word). I define it as, “getting

people to do what you want, when you want it, and how you want it.” But perhaps

I am beginning to date myself as more and more “managers” are appearing with

fewer and fewer people involved. Even though the title is flourishing, I contend

true management is becoming a thing of the past.

WHY IS MANAGEMENT DISAPPEARING?

First, we have to understand that managers are in the business of conquering

objectives and solving problems in the workplace through people. If we lived in a perfect

world where everyone knew what they were suppose to do and when they were suppose

to do it by, there would not be a need for managers. Inevitably, this rarely occurs as

people are social animals and rarely agree on anything, particularly on how to perform

a given task. Hence, a manager is needed to establish direction and referee. As such,

managers are the field generals for their departments.

There are three basic attributes of a manager: Leadership, Environment, and Results.

Let’s consider each separately and how they have evolved:

1. LEADERSHIP

To properly coordinate human resources, an effective manager should always be at least

one step ahead of his staff. This requires visionaries who inspire confidence in their troops

and can set them marching in the right direction. The problem though is that little, if any,

planning is being performed in corporate America. Instead, we are content to react to

calamities as opposed to looking into the future and trying to anticipate problems. As

a small example, we are now embroiled in a tempest over the Hurricane Katrina disaster

in New Orleans. Engineers have long known that the levees used to keep the sea out

of the city were inadequate for a category four or five hurricane (Katrina was a category

four). In fact, I saw a documentary on this very subject just weeks prior to the disaster. Now, we

have local, state and federal government agencies rushing to correct the problems (and

doing a lot of finger pointing in the process). As costly as it would have been to fix the

levees, it would have been a spit in the bucket when compared to the costs to clean up the

aftermath.

In the corporate world, Detroit is reeling from the types of automobiles now being

imported into this country. Asia has stolen Detroit’s thunder who now finds itself

offering cash incentives to stem the tide. It is no secret America has developed an

ever-increasing dependency on foreign oil, and is now saddled with an aging oil

refinery infrastructure and a shaky economy. Why then was Detroit surprised to see their

market share take a nose-dive in favor of quality fuel-efficient automobiles from overseas?

The point is, our planning and leadership skills are at an all time low. Why? Because

it is easier to react to a problem than to do a little planning; easier, but costlier. Let’s face

it, planning is hard work and, as the old adage goes, “You can pay me now or you can pay

me later, but you are going to pay me.” Planning is a projection into the unknown and involves

a certain level of risk that most people are not willing to assume (and are afraid to do so).

Consequently, our society is more interested in safety nets than in taking risks. I guess this

is why I admire gamblers who mentally calculate their odds for success and are unafraid of

taking risks.

Nonetheless, American competitors (and our enemies) fully understand our weakness as

planners and are not afraid of taking the risks that we balk at. As a result, they will continue

to take advantage of us until such time as we get some serious leadership.

2. ENVIRONMENT

In order to set workers to task it is necessary for a manager to establish a

suitable work environment. This includes:

Defining the location of the workplace, hours of operation, and corporate policies to be observed (e.g., payroll, benefits, performance reviews, etc.).

Defining the methodologies, tools and techniques to be used by the workers in their assignments.

Defining the corporate culture - Although this is normally defined by the company overall, the astute manager establishes the ethics, customs and social intercourse to be observed within his area of responsibility (a subculture). By doing so, the manager has defined the code of conduct in the department denoting what will be tolerated and what will not.

As part of the corporate culture, the manager defines his own personal style of

management, for example:

The types and level of discipline, organization, and accountability expected from the workers.

Will the manager try to micromanage everything (top-down) or empower his people, delegate responsibility and manage “bottom-up”?

How employees are evaluated and rewarded; by accomplishments or by political maneuvering.

The manager’s objective is to create a homogeneous working environment whereby

everyone is “rowing on the same oar” towards common objectives. Unfortunately, the

problem here is that our society is now more inclined to accept rugged individualism

as opposed to team effort. For example, employees are commonly rewarded based on

individual initiative as opposed to group effort. Between this spirit of individualism

and government regulations that embolden employees to resist the company, loyalty and

teamwork are at all-time lows and apathy and restlessness permeates corporate

America. Such spirit disrupts the harmony of the work environment, thus compounding

the problems of the manager.

3. RESULTS

Ultimately, the manager is charged with the responsibility of producing a product or

performing a service. As such, the manager must establish and prioritize

assignments, and assure they are accomplished in a timely and cost effective

manner. This requires managers who can articulate assignments and coordinate

resources towards this end. Sounds pretty simple, right? Then why are we failing

in this regard? Three reasons:

Managers are more interested in gamesmanship than actually producing anything of merit. They have developed a “fast track” mentality whereby managers have little interest in their current job and want to advance to the next plateau in their career. “Long-term” planning is no longer measured in years, but rather in months or weeks (a “long-term” project is now considered three to six months in length). Consequently, managers are primarily interested in quick and dirty solutions which will see them through their tenure of office, but will create burdens later on for their successors. Managers now spend more time scheming and maneuvering than worrying about getting the job done. What’s the sure sign of such a manager? He/she knows the latest buzzwords and is always “politically correct.”

Managers are no longer results oriented, Instead, they are more focused on the process or mechanics of getting a job done. Although it is desirable to be well organized and precise in our work effort, it is for naught if you cannot deliver what you are charged to produce. The manager needs to be focused on deliverables, not mechanics (with apologies to the ISO 9000 folks).

Managers no longer hold people accountable for their actions. This is due, in part, to government regulations that are more concerned about the rights of the employees as opposed to the manager’s. As a result, managers spend less time managing and more time supervising people. Understand this: there are substantial differences between management and supervision; the two are most definitely not synonymous. Supervision is much more “hands on” with employees being continually watched and directed in their work assignments. Managers should manage more and supervise less, and employees should do more self-supervision. Unfortunately, this philosophy is not in vogue these days. Workers no longer seek responsibility and prefer to be told what to do thereby they cannot be held accountable if something goes awry. This alone says a lot about our society and is worrisome to me.

Let us never forget, unless you can deliver what you are charged to perform, you

are a failure as a manager. Consider the numerous coaches and managers in

the world of sports who have been fired over the years, not necessarily because

they didn’t run fine programs, but because they lost sight of the end result: winning.

CONCLUSION

What I have described thus far pertains primarily to large corporations. Management

is still alive and well in small businesses that are not encumbered with bureaucracy

and need to manage simply to survive. I have also been primarily describing corporate

America, but many of these bad habits are creeping into the management style of Asian

and European companies as well.

Now and then, I like to make an analogy between management and dieting. There

is nothing magical about losing weight; you simply watch what you eat and get some

exercise. However, millions of dollars are spent on the latest diet craze, usually to

no avail. The same is true with management; you simply need some leadership,

organization and follow-up and you will get the results you want. However, it

seems companies today do everything but manage.

Beyond this, our social fabric and government regulations discourages

effective management. Instead of discipline, organization and accountability, we

are more concerned with nurturing free-spirited individualism, gamesmanship, and

chasing panaceas. In many cases, managers are inhibited by the press who

scrutinizes decisions, particularly in the government sector. Fearing to make

a bad decision, managers suffer paralysis and nothing is accomplished.

Bottom-line, corporate America is no longer managing; instead, we are playing

games or as I like to call it, “Rearranging the deck chairs on the Titanic.” In other

words, as the ship is going down, we tend to focus our attention on everything other

than saving the ship or passengers. In the past we have talked about Theories X, Y, Z

for describing different styles of management. Perhaps we should describe today’s

management style as “Theory Zero.”

What is needed is someone who isn’t afraid of taking the reigns and is allowed

to run the department to produce the necessary results - that is the job of a

manager. Let me give you a small example. Recently, I attended a meeting for a

nonprofit organization who wanted to draft legislation for the association. The

meeting started out pleasantly enough but quickly slipped into an uncontrollable

series of arguments. I could tell by the confused look on the faces of the attendees

that the meeting was out of control and so I grabbed the gavel and brought the

meeting to order. I next divided the group into subcommittees to discuss the

different issues and gave them a deadline to produce a rough draft of the

legislation. Within each subcommittee I appointed a chairman, a secretary,

and someone to research the legislation. I then went outside to smoke my

cigar. When I came back to the room, bedlam had been replaced by quiet

organization. The legislation was drafted according to my instructions and the

members left the building saying it was one of the best meetings they had

attended. Why? Because a manager took the gavel.

One last note which I will specifically address to my colleagues in the IT Industry;

In my 30 years in this field I have never encountered a technical problem that

cannot be conquered by good old-fashioned management. I’ll bet this is true

in any industry, not just IT.

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Dinosaur King: Volcanic Panic - Episode 11-15

Dinosaur King: Volcanic Panic - Episode 11-15 : Dinosaur King Volcanic PanicEpisoden 11-15 DV Die Dinosaurier zu schützen, das ist die Aufgabe der Freunde Max, Rex und Zoe. Die Urtiere, die durch eine Maschine von Doktor Tyler in unsere Zeit gelangen, sollen nämlich dem bösen Dr. Z und seiner Alpha-Gang dazu dienen, ein düsteres Königreich aufzubauen.

Dieses Mal müssen die Freunde nach Monaco reisen, wo sie an wütende Fischer geraten, denen Dinos den ganzen Fang weggefressen haben. Roboter auf einer geheimen Insel im Meer machen den Kindern zudem das Leben schwer, und in Rom müssen sie dieses Mal sogar mit Dr. Z zusammenarbeiten. Ein Urlaub auf einer Vulkaninsel soll Entspannung bringen, doch es kommt zu einem heftigen Gefecht gegen die Alpha-Gang - immer im Dienste der Gerechtigkeit!

Achtung Kids, die Dinos sind los! Wer auf die - mal mehr, mal weniger - possierlichen Urzeit-Riesen steht, ist hier genau an der richtigen Adresse. Basierend auf dem gleichnamigen, weltweit beliebten Karten-und Computerspiel der japanischen Firma Sega, entführt uns die Anime-Serie „Dinosaur King“ in die faszinierende Welt von Tyrannosaurus Rex, Triceratops, Stegosaurus & Co. Seit jeher umweht diese unter bisher ungeklärten Umständen ganz plötzlich vor zig Millionen Jahren von der Erde verschwundenen Mega-Tiere ein gewisser Mythos. Zig wissenschaftliche Arbeiten, Bücher und Filme wie „Jurassic Park“, „Dinosaurier“ oder „In einem Land vor unserer Zeit“ spüren dem Phänomen der Dinosaurier nach. Das Interesse und die Begeisterung für die ehemaligen Beherrscher der Erde ist nach wie vor ungebrochen…und das völlig zu Recht!

Und auch in der bisher 49-teiligen japanischen Zeichentrickserie „Dinosaur King“ aus dem Jahre 2007 dreht sich natürlich alles um die Saurier. Doch dieses Mal scheinen diese die Hilfe der Menschen zu brauchen, um ihre Welt vor dem Untergang zu bewahren: Der Paläontologe Dr. Taylor begibt sich auf eine Forschungsreise nach Afrika. Dabei wird er von seinem Sohn Max, dessen Freund Rex Owen, sowie seiner Assistentin Dr. Reece Drake und deren jüngerer Schwester Zoe begleitet. Als Max, Zoe und Rex einige magische Steine und Karten mit Bildern von Dinosauriern entdecken, beginnt das große Abenteuer. Denn mit Hilfe dieser Steine und Karten lassen sich die Urzeit-Wesen zum Leben erwecken. Prompt erscheint ihnen auch der kleine Triceratops Chomp. Von ihm erfahren sie, dass sich die Dinos in größter Not befinden und dringend Hilfe gebrauchen können. Der böse Dr. Sonoida, besser bekannt als Dr. Z, und seine ominöse Organisation namens „Alpha-Gang“ haben es nämlich auf die Tiere abgesehen. Mittels der auf der ganzen Welt verstreuten Karten, kann die „Alpha-Gang“ die Dinosaurier zum Leben erwecken. Mit ihnen will Dr. Z ein „Dinosaurier-Königreich“ errichten und die Weltherrschaft an sich reißen. Die Kinder entschließen sich, den bedrohten Riesen zu helfen und den Plan der bösen „Alpha-Gang“ zu durchkreuzen. Gut, dass Dr. Taylor eine Maschine entwickelt, die sofort anzeigt, wenn irgendwo auf der Welt ein neuer Dinosaurier aufgetaucht ist. Und so sind Max und seine Freunde Rex und Zoe immer gleich zur Stelle, um diese vor den Klauen der Bösen zu bewahren. Ein erbitterter Kampf gegen die „Alpha Gang“ beginnt, die keinesfalls die Absicht haben, sich ihre Pläne von den Kids vermasseln zu lassen. Egal ob in Ägypten, London, an der Chinesischen Mauer, im Dschungel oder in den Schweizer Alpen – kreuz und quer reisen Max, Rex und Zoe durch die Welt, um den armen Dinosauriern zu helfen. Wird es ihnen gelingen Dr. Z und seine fiesen Helfer zu besiegen? Das Schicksal der Welt und der Dinos liegt in ihren Händen…

Die Zeichentrick-Serie „Dinosaur King“ aus dem Hause NewKSM ist wirklich feinster Stoff für Kinderaugen. Nicht nur gut gezeichnet, sondern auch mit einer tollen Story um die faszinierende Welt der Dinosaurier herum, verspricht diese Reihe beste Unterhaltung. Und zudem lernen die Kids bei der Jagd nach den Dinosauriern auch gleich die halbe Erde kennen. Pädagogisch wertvoll und trotzdem spannend. So muss Kinder-Entertainment aussehen…

Dinosaur King: Volcanic Panic - Episode 11-15

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How To Find The Best Internet Marketing Training

So you want to be an Internet Marketer? You want

to be your own boss. You want to set your own hours

and work from the comfort of your own home, no matter

where in the world you choose to live. You simply

want the freedom working on the web gives you.

Realistically, the only major obstacle in your way

is a good solid training or education in how online

marketing really works.

So just how does one earn a living online?

No doubt you have heard all the over-hyped stories

of how some nearly comatose dim-wit with just a few

functioning brain cells makes a financial killing

online. Or how some geeky high school kid working

on a computer in his parent’s basement, cracks the

formula for making big bucks on the net.

However, if you can dismiss all the bogus claims and

see through all the marketing hype, you will find

thousands upon thousands of very ordinary people

quietly working on the web and making a very decent

living from the comfort of their own homes.

All of them had to acquire the skills and knowledge

needed to become part of this new cyber workforce.

Each one had to obtain a good education or training

in order to make the web work for them. They had to

discover the techniques and methods of making a

website or online business produce revenue 24/7/365,

earning income automatically even while they’re

sleeping.

Different Ways To Earn Online Income

Complicating the whole process is the fact that there

are countless ways to earn income on the web. You can

build websites and earn money thru advertising, you can

sell your own products or services, you can do affiliate

marketing and sell other people’s products, you can

become a consultant and sell your expertise, you can

work the eBay system, you can do Google arbitrage

buying and selling traffic… these are just a few

of the countless ways you can earn a living online.

One obvious fact still remains - you have to learn

this stuff. You have to know how all this works. You

have to obtain an Internet marketing training or

education.

Like any profession it is best to learn from someone

who is actually pursuing that profession, simply learn

your trade from another reputable online marketer.

Unfortunately, this can be a virtual minefield if

you’re not careful in your choice of educator you

may end up wasting a lot of time and money on foolish

‘get-rich-quick’ programs and useless info products

that you will never use.

With this thought fresh in your mind, here are some

of the most worthwhile teachers and training courses

you might consider. All of these have earned solid

reputations for producing effective online marketing

products and courses.

These should make the top of your short list:

Ken Evoy & SBI

Ken Evoy and his whole Site Build It system. A comprehensive

online marketing system that takes even the most complete

novice and shows them step-by-step how to build a web business.

Sometimes referred to as “The Full Monty Of eMarketing!”

You can now take the SBI training in over 18 universities

and colleges.

Brad Callen

Brad Callen and his SEO and Keyword Elite products. For

the professional marketer Brad has not only developed

some of the best marketing tools, he has created a whole

series of training lessons with videos, ebooks and podcasts

as bonus incentives to buy his Bryxen Software products.

John Reese

John Reese with his Traffic Secrets gained notoriety in

online marketing circles by selling over a million dollars

in just one day. Recently, John has devoted his time around

Income.com which offers many great free training products.

Joel Comm

Joel Comm with his Adsense line of products, plus the

first reality show for online marketers: The Next

Internet Millionaire. This reality type concept had

to happen with Internet marketing and Joel is bringing

in some top names including Armand Morin, Mike Filsaime

and Mark Joyner who is often referred to as the Godfather

of Internet marketing.

Marlon Sanders

Marlon Sanders and his whole line of Higher Response

Marketing products including the Amazing Formula. Another

one of the pioneers of Internet marketing and a great

source to learn how to market on the web.

Neil Shearing

Neil Shearing with his Scamfreezone products is another

remarkable online teacher. With a PhD and British background,

Neil is often credited with bringing a high level of

professionalism to the often over-hyped arena of Internet

marketing.

Jim Daniels

Jim Daniels with BizWeb2000 is another marketer who

has built up a solid following on the web. One of the

first marketers in the States to popularize working

full-time online.

Kenneth A. McArthur

Kenneth A. McArthur with Affiliate Showcase and his Learning

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on the web with his jvAlert site.

Other Training Sources

Then there are others such as Janet Wilson (Empowerism),

Mike Merz (Im4newbies), Micheal Green (Howtocorp), Stone

Evans (The Home Biz Guy), Brad Fallon (Stomper & FreeIQ)

and Yanek Silver (33 Days To Online Profits).

Of course, these are just the top names that spring to mind

and they are good starting points for anyone wishing to

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many large companies are now getting involved in training

webmasters and marketers on how to earn online.

Google

Google offers extensive information with their webmaster

tools as well as their Adwords and Adsense programs. Don’t

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For those willing to learn, Google gives any marketer

invaluable free information and tools in which to monetize

their sites. Google Analytics should be consider as

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Affiliate Networks

Large affiliate networks like Commission Junction, LinkShare,

ClickBank, Shareasale… should also be considered as

valuable learning resources for the online marketer. These

companies will help you succeed with your promotions and

marketing.

PPC Companies

Likewise, the major PPC (Pay Per Click) advertising companies

will offer valuable tools and training. Yahoo!Marketing

(Overture) Microsoft Adcenter and Google Adwords all offer

excellent resources to help the online marketer proceed in

the right direction.

Web CEO

In addition, there are companies like Web CEO which offer

training products not only to individuals but also to

companies as well, helping over 360,000+ businesses in 124

countries and counting.

Take The Backdoor!

Perhaps, in the final analysis, any person wishing to

learn Internet marketing can draw a hands-on training

from any of theses individuals or companies listed above.

Also remember, acquiring training from these parties

does not have to cost you a fortune for almost all have a

convenient backdoor. They offer affiliate programs which

you can join at no cost and most will train you how to market

their products, offering you a valuable education in

online marketing in the process.

The prudent student will no doubt take information from

many of the sources listed above and proceed with the one

that suits their own personality and working habits. For

in the end, unlike traditional jobs of the past, becoming

a full-time online marketer is all about satisfying your

own needs and objectives.

It’s all about building a lifestyle that offers you the

freedom to pursue your own goals and interests in whatever

location you choose to live. Internet marketing offers everyone,

regardless of age or background an equal opportunity, to

obtain a part or full-time income from the web. Earning a

living simply doesn’t get any better than this.

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7 Steps to a Money Making Website

Have you been considering setting up your own website to make money on the internet? Perhaps you already have a business or a business idea and want your own presence on the web. Or maybe you just know that you want to make money on the internet but have no idea what is involved.

To give you an idea of what is involved I will outline the 7 steps you need to take to set up your own money making website. This will give you the basics of what is involved and allow you to do further research and make progress in each of these seven areas.

*Step 1 - Your business idea

If you already have a business or a business idea, you can skip this step. If not, then spend some time writing a list of all the things that interest you. The chances of succeeding in your new business are far greater if you are doing something that you are passionate about. This way it won’t feel like you are doing a job when you start spending time on this. Don’t worry too much about a product at this point, just think about the things you like to do - perhaps you like cooking, or playing football, or foreign travel. Try to write down at least 5 things that you enjoy.

*Step 2 - Research your Market and Analyse the Competition

Once you have completed step 1, you need to find out if there is a market in the areas that you are interested in. At the same time you may want to avoid entering a market that is highly competitive. From my experience the best way to analyse this is by using a tool called Wordtracker (http://www.wordtracker.com). Note that the trial version is a cut down version of the much more powerful full version and only includes statistics from one search engine rather than multiple engines.

Use this software as a brainstorming tool and type in your interests that you came up with in step 1 (or your original business idea). Wordtracker will return related keywords, which you can then select and add to your “basket”. At this stage it is best to keep an open mind and fill your basket with around 1000 keyword phrases. Finally you can do a “competitive analysis” on the keywords that you have chosen. This will allow you to see how many searches a day are done on a per search engine basis for each keyword phrase.

In addition to this you will also see the number of competing websites and a value called a “KEI” which is a “Keyword Effectiveness Index”. You have a better chance of succeeding if you choose keywords that have a KEI above 100. If the KEI is above 400, then you have an excellent chance of success.

Ensure that you spend sufficient time in this planning phase, repeating the above process again and again until you have a good set of related keywords with good KEIs. Once you have chosen your keywords you should check out your competition by typing the keywords into Google and looking at top websites for each keyword phrase that you have selected. The Google and Alexa toolbars can help you with your analysis of competing websites

*Step 3 - Choose a Product

If you don’t already have a product in mind, the next step is to decide on your product or group of products. Before you do this, try to do some research and find out exactly what your potential customers are looking for. What sort of questions are they asking? Google Groups are an excellent place for doing this sort of research.

One solution is to join some affiliate programs (related to your chosen keywords of course). Affiliate programs are usually free to join and pay you a commission for directing customers from your site via a special affiliate link. You can find a lot of information about affiliate programs by searching for “Affiliate Programs” on Google.

Another alternative is to sell your own product. This could be something that you have made yourself such as a craft item or an informative e-book, or a product that you dispatch using a drop shipping service. It is also possible to buy resell rights to e-books and software written by other people.

Before you make a final decision, work out what your profit margin will be and do a rough calculation of how much money you will make based on the estimated traffic from Wordtracker.

*Step 4 - Choose and Register a Domain name

The next stage is to decide on and register a domain name. There are many websites selling domain names and you should be able to get one easily for less than $10 per year. There is no need to sign up for a domain name with your web hosting company if they are charging more than this as domain names can be transferred easily between hosting companies.

Try to choose a domain name that has some of your keywords in it. It’s also an advantage to have a name that is relatively short and easy to remember.

*Step 5 - Find a Web Hosting Company

There are hundreds of web hosting companies available. Some even provide hosting for free. I advise against using the free services if you are setting up a business, as this can look unprofessional, especially since most of them use advertising on your site as a way to recoup the cost. This is fine for a personal website, but if you are serious about making money you need to choose a reputable web hosting company.

Ensure that you are happy with the disk space and bandwidth allowances that your hosting company provides. Other things to consider are the customer support services, reliability in terms of the percentage of down time expected and the interface for uploading files. There are many websites that offer reviews and comparisons of different hosting packages.

*Step 6 - Build your Website

At last, you are now ready to start building your website. Many people skip the research stage and dive straight into this part, but your chances of success are much higher if you spend time on the research part first.

Depending on your knowledge and experience in this area you may decide to do this yourself, or pay for a web designer to do this for you. If you are doing it yourself, it helps to know HTML, but there are also many web page editors such as Front Page and Dreamweaver which you can use to construct your website with little or no knowledge of HTML.

Try to ensure that your site is clean, uncluttered and easy to navigate and that it looks professional. Have someone proofread your copy to ensure that there are no mistakes. Also ensure that you use your keywords from your Wordtracker research in the title of your page, the headings and throughout your copy. Use one or two of your chosen keyword phrases per page and don’t overdo the use of your keywords as search engines may consider this as SPAM.

*Step 7 - Market your Website

Finally you need to market your webpage. It is simply not true that you can just build a website and wait for visitors to come without doing any form of internet marketing.

Internet marketing is a huge topic, out with the scope of this article. The sort of techniques that you may want to consider include reciprocal linking, writing and publishing articles, pay per click (PPC) advertising such as Google Adwords and Overture, classified and solo ads, participating in discussion forums that allow a signature in your postings and advertising on related (but not competing) websites.

These 7 steps take time and effort, but if you do your research and persevere you are likely to see excellent results.

Don’t forget, that once you have been through this process once, you can repeat it again and again until you have multiple websites making an income for you while you sleep, or relax on the beach!

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