Remember those old science fiction movies where, with the click of button, you could be transported to another place in a matter of seconds? That is what the ultimate vision for Facebook is. The idea is that you’ll find yourself in a living room surrounded with your friends on the couch, chatting and having fun. Only one minor detail-- you’re not there in person. In fact, you live 2,000 miles from each other, enjoying each other’s company in virtual reality.

But if this is likely to be the future, what are the consequences for you and for brands across the world?